{"product_id":"be500722939731","title":"Influence : The Psychology of Persuasion","description":"\u003cp\u003eBy: Robert B Cialdini, PhD\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eLanguage: English\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eQuality: Like New\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eGenre: Guide, Self help, \u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eISBN: 9780061241895\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eSKU: BE500722939731\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003ePages: 336\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eDescription: \"Influence\", the classic book on persuasion, explains the psychology of why people say \"yes\" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of \"Influence\" will move you toward profound personal change and act as a driving force for your success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Robert B Cialdini, PhD","offers":[{"title":"Default Title","offer_id":50136175935736,"sku":"BE500722939731","price":29.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/8378\/2793\/files\/BE500722939731.jpg?v=1786352456","url":"https:\/\/bookends.ae\/de\/products\/be500722939731","provider":"Online Book Store – Bookends","version":"1.0","type":"link"}