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The New Rules of Marketing and PR

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Dhs. 29.40 - Dhs. 29.40
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By: David Meerman Scott;

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9781119362418

SKU: BE501373911660

Pages: 448

Description: Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.