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Hitting the Sweet Spot

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By: Lisa Fortini-Campbell

Language: English

Quality: Good

Genre: Guide

ISBN: '9781887229098

Pages: 272

Description: The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.