IMC, The Next Generation

Don Schultz

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This book belongs in the following collection(s):

By: Don Schultz

Language: English

Quality: Like New

Genre: Guide

ISBN: '9780071416627

Pages: 408

Description: This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.

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