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Mastering the Hype Cycle

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By: Jackie Fenn

Language: English

Quality: Like New

Genre: Finance - Business - Economics

ISBN: 9781422121108

SKU: BE500227815520

Pages: 237

Description: Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.