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Uncommon Sense, Common Nonsense

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By: Jules Goddard, Tony Eccles

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9781846686023

SKU: BE500267823426

Pages: 256

Description: This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.