A Quick Start Guide to Mobile Marketing

By: Neil Richardson;

Language: English

Quality: Good

Genre: Finance - Business - Economics, Guide,

ISBN: 9780749460983

SKU: BE500431855787

Pages: 170

Description: Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.