{"product_id":"be501681939506","title":"The Fall of Advertising \u0026 the Rise of PR","description":"\u003cp\u003eBy:  Al Ries ,  Laura Ries\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eLanguage: English\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eQuality: Good\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eGenre: Finance - Business - Economics, \u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eISBN: 0060081996\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eSKU: BE501681939506\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003ePages: 320\u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\r\n                        \u003c\/p\u003e\u003cp\u003eDescription: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Al Ries , Laura Ries","offers":[{"title":"Default Title","offer_id":50125084262648,"sku":"BE501681939506","price":18.9,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/8378\/2793\/files\/BE501681939506.jpg?v=1786091339","url":"https:\/\/bookends.ae\/ru\/products\/be501681939506","provider":"Online Book Store – Bookends","version":"1.0","type":"link"}