Understanding Emerging Markets

By: Stefano Pelle;

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9780761935575

SKU: BE501334908238

Pages: 252

Description: NOTE: MASS MARKET COPY This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important