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Brand New: The Shape of Brands to Come
por Wally Olins
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By: Wally Olins
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9780500291399
SKU: BE500323942955
Pages: 300
Description: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today?