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The Essential Advantage - Hardcover
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By: Paul Leinwand , Cesare R. Mainardi
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 97004257
SKU: BE501409914400
Pages: 240
Description: Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage , Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with a tight match between their strategic direction and the capabilities that make them unique.