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The New Rules of Marketing and PR
David Meerman Scott;
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By: David Meerman Scott;
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9781119362418
SKU: BE501373911660
Pages: 448
Description: Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.