The Customer-centered Enterprise - Hardcover

By: Harvey Thompson;

Language: English

Quality: Good

Genre: Finance - Business - Economics, Guide,

ISBN: 9780071352109

SKU: BE501409916129

Pages: 246

Description: IBM's battle plan for attracting new customers--and keeping them for life--is profiled in this in-depth exploration of the battle-tested Customer Value Management (CVM) program. 40 illustrations.