The Fall of Advertising & the Rise of PR

By: Al Ries , Laura Ries

Language: English

Quality: Good

Genre: Finance - Business - Economics,

ISBN: 0060081996

SKU: BE501681939506

Pages: 320

Description: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.