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Beyond the Business Plan: 10 Principles for New Venture Explorers - Hardcover
Simon Bridge , C. Hegarty
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By: Simon Bridge , C. Hegarty
Language: English
Quality: Good
Genre: Guide, Self help,
ISBN: 9781137332868
SKU: BE501707940740
Pages: 292
Description: This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.