Public Communication Campaigns
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Original price
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By: Ronald E. Rice; Charles K. Atkin;
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9780761922063
SKU: BE500095893384
Pages: 444
Description: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.