High performance marketing - Hardcover
By: Naras Eechambadi
Language: English
Quality: Good
Genre: Finance - Business - Economics,
ISBN: 9781419508233
SKU: BE501352910063
Pages: 264
Description: Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results.With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today’s bewildering challenges and drive gains in performance.