The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

By: Carl Richards

Language: English

Quality: Like New

Genre: Finance - Business - Economics, Self help,

ISBN: 9781591844648

SKU: BE501580942145

Pages: 178

Description: As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.