Whatever You Think, Think the Opposite

By: Paul Arden;

Language: English

Quality: Good

Genre: Finance - Business - Economics, Guide,

ISBN: 9781591841210

SKU: BE501358910606

Pages: 142

Description: The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.