Skip to content
Building the Brand-Driven Business- Hardcover
By: Scott M. Davis; Michael Dunn;
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9780787962555
SKU: BE501455921379
Pages: 320
Description: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
