Cost- Effective Direct Marketing- Hardcover

By: Christian Brann

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 97005660

SKU: BE501412929999

Pages: 335

Description: This practical guide walks business owners and marketing professionals through the strategies of running direct-marketing campaigns that deliver measurable results without wasteful spending. It covers how to identify the right target audience, craft compelling offers, choose efficient media channels, test and measure response rates, and optimise campaigns for cost-effectiveness and profit.