How to Think Like the World's Greatest New Media Moguls

By: Marcia Layton Turner

Language: English

Quality: Like New

Genre: Autobiography - Biography, Self help,

ISBN: 9780070532854

SKU: BE500670860199

Pages: 264

Description: Explores the winning business strategies behind today’s most exciting, outrageous and successful new media projects and personalities. From eBay's Meg Whitman to Jeff Taylor of Monster.com and Steven Case, Turner provides the inside scoop on how these moguls think about their businesses, how they have influenced, inspired, and scared the heck out of the old media, and how they plan to continue to dominate the business landscape. Features eye-opening anecdotes and memorable quotes from the new media moguls Provides ideas to help readers apply cutting edge strategies to their own businesses