Living on the Adge in Jwt

By: Sunil Gupta;

Language: English

Quality: Good

Genre: Novel,

ISBN: 9788174367440

SKU: BE500326907791

Pages: 465

Description: "Living on the 'Adge' in JhandeWalan Thompson is the story of a metropolitan Indian's career through a modern profession: advertising. That's a bit like saying P.G. Wodehouse bore witness to the habits of the English upper classes: true enough, but it leaves out the lunatic pleasure of the enterprise. This is the funniest book written by a "desi" in years: if the HTA office in Jhandewalan was Delhi's Drones Club, Sunil Gupta was its Bingo Little. Buy it" - Mukul Kesavan "Disproving Jerry Della Femina's dictum that advertising is the most fun you can have with your clothes on, industry veteran Sunil Gupta bares all in this racy, anecdote-packed romp through the realm of the not-so hidden persuaders. Industry insiders will love it for the who-did-what-to-whom-and-why revelations; lay readers will be rewarded by the many insights the author provides into the workings of the ad, ad, ad, ad world" - Jug Suraiya Living on the 'Adge' in Jhande Walan Thompson is a Bill Bryson-esque tale of Sunil Gupta's twenty-three-year-long expedition through the looking glass in the madcap Wonderland of Indian Advertising. A delightful and quirky narrative with a wonderful cast of characters and companies (a virtual who's who of advertising and marketing), inimitable description and hilarious episodes, it represents a valuable and irreverent history of the growth and development of an increasingly important and yet largely unknown sector of the industry. Sunil's gift of observation and portraiture and his orginial use of language and metaphor are truly remarkable. Dig in and discover how Sunil likes his coffee without any sweetener. You won't find any aspartame in his writing either. And you'll find a lot to laugh about, admire and ponder over along the way.