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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - Hardcover - W. Chan Kim; Renee

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - Hardcover

von W. Chan Kim; Renee Mauborgne;
Language - English
Vendor - Bookends
This book belongs in the following collection(s):
Finance, Business & Economics
Guide
Dhs. 29.40 - Dhs. 29.40
Dhs. 29.40
Dhs. 29.40 - Dhs. 29.40
Dhs. 29.40

By: W. Chan Kim; Renee Mauborgne;

Language: English

Quality: Good

Genre: Finance - Business - Economics, Guide,

ISBN: 9781591396192

SKU: BE501344908173

Pages: 256

Description: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.