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Asian Brand Strategy

von M. Roll;
This book belongs in the following collection(s):
Original price Dhs. 31.50 - Original price Dhs. 31.50
Original price
Dhs. 31.50
Dhs. 31.50 - Dhs. 31.50
Current price Dhs. 31.50

By: M. Roll;

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9781403992796

SKU: BE501605933684

Pages: 254

Description: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands