The Customer-centered Enterprise - Hardcover
par Harvey Thompson;
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Dhs. 26.25
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Dhs. 26.25
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Dhs. 26.25
By: Harvey Thompson;
Language: English
Quality: Good
Genre: Finance - Business - Economics, Guide,
ISBN: 9780071352109
SKU: BE501409916129
Pages: 246
Description: IBM's battle plan for attracting new customers--and keeping them for life--is profiled in this in-depth exploration of the battle-tested Customer Value Management (CVM) program. 40 illustrations.