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Full Frontal PR
par Richard Laermer;
This book belongs in the following collection(s):
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Dhs. 21.00
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Original price
Dhs. 21.00
Original price
Dhs. 21.00
Dhs. 21.00
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Dhs. 21.00
Current price
Dhs. 21.00
By: Richard Laermer;
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9781576601815
SKU: BE500614856948
Pages: 256
Description: Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns.