The Fundamentals of Creative Advertising
By: Ken Burtenshaw; Nik Mahon; Caroline Barfoot;
Language: English
Quality: Good
Genre: Guide,
ISBN: 9782940373185
SKU: BESHC902494
Pages: 176
Description: Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.