One Million Book Challenge: A Nationwide Reading Movement By Bookends

In a world of constant screens and scrolling, Bookends invites the UAE to slow down and read. Launching from 1 February 2026, this is a long-term reading movement with one shared goal:

One Million Books Read Over Five Years.

No apps. No pressure.
Just books, focus, and time.

What happens when a country chooses pages over pixels?

The One Million Book Challenge is about reclaiming attention, building healthier reading habits, and remembering the quiet joy of getting lost in a book, together.

Whether you read one book a year or one book a week, every finished book counts.

Be a part of the million: log the books you read and help move the counter forward.
Every book you finish adds to our collective total, one story at a time.

Reading is one of the simplest ways to disconnect from screens and reconnect with ourselves.

• It builds focus in a distracted world.
• It creates calm in busy lives.
• It opens minds: quietly, deeply, and without noise.

This challenge isn’t about speed or competition.
It’s about consistency, presence, and making space for stories again.

From homes and classrooms to workplaces, libraries, and communities.

Readers across the UAE are turning pages together.

Parents. Kids. Students. Professionals. Book lovers of every kind.
Different stories. One shared goal.

Prize details coming soon