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Public Communication Campaigns

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By: Ronald E. Rice; Charles K. Atkin;

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9780761922063

SKU: BE500095893384

Pages: 444

Description: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.