Seal the Hole In The Bucket - Hardcover

By: Cyrus Gonda & Kalim Khan;

Language: English

Quality: Good

Genre: Finance - Business - Economics, Guide,

ISBN: 9789380227269

SKU: BE500267893344

Pages: 450

Description: NOTE: BOOK GOT STAINS BUT STILL IN GOOD CONDITION. A leaking bucket can retain very little water. Similarly, a leaking organisation can retain very few customers. In this book, the authors brilliantly take the analogy of a leaking bucket, equating it with an organisation which has holes in its functioning and approach towards their only source of revenue – their customers. Such organisations tend to lose the customers they manage to attract faster than a leaking bucket loses water. In this path breaking book, the authors provide clear, specific and highly practical inputs on differentiating between a customer and a consumer, how to formulate a customer oriented strategy for your organization. They demonstrate the advantages of enhancing your customer’s experience and provide an action plan for getting each customer to make your brand as his or her preferred brand of choice in your industry. The book, in an engaging manner, shows the reader how to : Follow the profitable marketing philosophy Build a rock solid brand Create genuine USPs literally out of thin air Make every Moment of Truth for your customers a positive one Develop and practice the Win-Win philosophy Identify the Circle of Influence of your customers Be flexible in customer interactions Make positive word of mouth of publicity to bring in huge business Identify and understand the unique needs of each of your customers This dynamic duo provide the readers with 13 TENANTS, which if implemented by any organisation, guarantees retained customers and enhanced profitability.