Crossing the Chasm

By: Geoffrey Moore;

Language: English

Quality: Good

Genre: Finance - Business - Economics,

ISBN: 9780066620022

SKU: BE501591931530

Pages: 226

Description: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.