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The Tipping Point: How Little Things Can Make A Big Difference

Malcolm Gladwell; による
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Original price Dhs. 33.60 - Original price Dhs. 33.60
Original price
Dhs. 33.60
Dhs. 33.60 - Dhs. 33.60
Current price Dhs. 33.60

By: Malcolm Gladwell;

Language: English

Quality: New

Genre: Self help,

ISBN: 9780316346627

SKU: BEDKR900816

Pages: 301

Description: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.