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Asian Brand Strategy
by M. Roll;
This book belongs in the following collection(s):
Original price
Dhs. 31.50
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Original price
Dhs. 31.50
Original price
Dhs. 31.50
Dhs. 31.50
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Dhs. 31.50
Current price
Dhs. 31.50
By: M. Roll;
Language: English
Quality: Like New
Genre: Finance - Business - Economics,
ISBN: 9781403992796
SKU: BE501605933684
Pages: 254
Description: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands