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Full Frontal PR

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By: Richard Laermer;

Language: English

Quality: Like New

Genre: Finance - Business - Economics,

ISBN: 9781576601815

SKU: BE500614856948

Pages: 256

Description: Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns.