Mastering Metrics
By: Chartered Institute of Marketing;
Language: English
Quality: Good
Genre: Finance - Business - Economics, Guide,
ISBN: 9781907368530
SKU: BE501132891037
Pages: 142
Description: This official CIM module guide has been specifically written for the Mastering Metrics module of the Diploma in Professional Marketing. The chapters are structured around the six learning outcomes for the module and each assessment criterion is covered within the content. Each chapter also contains case studies, activities and multiple-choice quizzes to test the knowledge you have gained.