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The Fundamentals of Creative Advertising

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By: Ken Burtenshaw; Nik Mahon; Caroline Barfoot;

Language: English

Quality: Good

Genre: Guide,

ISBN: 9782940373185

SKU: BESHC902494

Pages: 176

Description: Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.